Find the real
question.
What should this make easier? Who is it for? A clear answer gives every next decision a reason.
01 / The first idea
Every good site
starts with a why.
Before the colors and the code, there is a person trying to get somewhere. That is where I begin.
Find the real
Give the idea
a point of view.
Structure, rhythm, type and color all pull in the same direction, so the experience feels like it belongs.
Build it for
the real world.
Make the useful path obvious, make the small details feel considered, then test it on the way through.